What can companies do to improve multicultural interaction in a diverse workplace environment?

a. Establish a bill of rights to protect workers in the company
b. Provide cross-cultural sensitivity training
c. Create multicultural appreciation celebrations with food for sharing
d. Make sure the composition of the leadership matches the composition of the workforce


b. Provide cross-cultural sensitivity training

Business

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Teen Mania Inc, a company marketing adventure sports merchandise for teenagers, targets the world's teenagers, who have similar needs and buying behavior even though they are located in different countries

Which of the following market segmentation is evident here? A) income segmentation B) psychographic segmentation C) gender segmentation D) intermarket segmentation E) occasion segmentation

Business

Section 1 of the Sherman Act allows for intangible properties to be sold in tying arrangements

Indicate whether the statement is true or false

Business

Who are the three distinct types of participants in the market for business resources? Briefly describe the role of each group of participants.

What will be an ideal response?

Business

Jackie and Kevin like to eat at high end restaurants where they can sit and enjoy their meal without rushing. An ad showing food created "fast from a can" would be appealing to Jackie and Kevin's _____ reference group.

A. nonaspirational B. direct reference C. membership D. integrated E. aspirational

Business