When deciding which medium to use to communicate, the authors of your textbook remind you that ________
A) you should always go digital
B) the medium is the message
C) analog is better than digital
D) new isn't always better
E) everyone is on the Internet
Answer: D
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Which media is currently at its peak?
a. Broadcast television b. Cable television c. Computers d. Film
__________ communication, in which there is genuine two-way interaction between participants, is preferable to monologic communication
Fill in the blank(s) with the appropriate word(s).
In the early days of television, documentaries had to be balanced and therefore usually remained neutral and avoided taking sides because
A) advertisers wouldn't sponsor programs that were biased or showed favoritism. B) censors reviewed and had to approve all programs before they aired. C) the Federal Communications Commission enforced its Fairness Doctrine. D) neutrality was anathema to traditional journalism standards.
A speech that is delivered when extremely careful wording is required is called
a. impromptu. b. memorized. c. manuscript. d. extemporaneous.