A speaker which is not self-centered, but motivated by an understanding of receivers is

a. ineffective.
b. audience centered.
c. unclear.
d. not interesting.


b. audience centered.

Business

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What are the various steps a company can take to improve the quality of its marketing intelligence function?

What will be an ideal response?

Business

Carlos had developed a business strategy for his company. However, the strategy was unsuccessful and the company incurred significant losses. Carlos believes he is a failure and plans to quit his job. Which of the following should Carlos most likely do to improve his self-concept?

A. Control negative thoughts with self-talk B. Generate new and better ideas C. Get a new job where his ideas will work D. Compare himself with other colleagues

Business

A clear statement of project needs is an output associated with the planning phase

Indicate whether the statement is true or false

Business

Volvo, working with FedEx, set up a warehouse in Memphis with a complete stock of truck parts. A dealer needing a part for an emergency phones a toll-free number, and the part is delivered by FedEx within 24 hours. This is an example of how manufacturers are using:

A. outsourcing B. cross-docking C. disintermediation D. piggybacking E. an integrated demand channel

Business