Which of the following is an example of a promotional strategy?

a. Get 20% Brand X users to try brand Y within 3 months
b. Get 50% of audiences to respond to a survey on the product
c. Run half p. ads every other week in Wall Street Journal
d. Sign up new celebrities to endorse the product


a. Get 20% Brand X users to try brand Y within 3 months

Communication & Mass Media

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Which of the following statements correctly reflects the textbook?s definition of gender?

A) It is based upon genetics only. B) It?s a person?s sex. C) It is a psychologically based perception. D) Social experiences have little influence upon gender.

Communication & Mass Media

The advantage of computer transmission is the ability to send the video attachments, pictures and clips with sound/motion, as well as the release targeted by medium and location

Indicate whether the statement is true or false

Communication & Mass Media

You have been asked to present a speech. At what point should you conduct

audience analysis? A) Prior to brainstorming topics in order to sensitize yourself to the audience B) Prior to drafting the speech so the entire speech will be completely adapted C) After completing a first draft of the speech in order to not impede creativity D) From the moment you begin planning the speech until after you've spoken

Communication & Mass Media

Parents' roles in children's gender development are seen as unimportant by cognitive development theory

Indicate whether the statement is true or false

Communication & Mass Media