Which of the following accounts for the second largest amount of paid online content revenues in the United States in 2015?

A) online video games
B) Internet radio
C) online music
D) online TV and movies


C

Business

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Although not recommended, some marketers decide to ignore market segmentation and target the whole market with one offer. This is known as ________ marketing

A) undifferentiated B) differentiated C) niche D) local E) individual

Business

The most common foreign market entry strategy is licensing.

Answer the following statement true (T) or false (F)

Business

B2B order fulfillment commonly uses business process management software to automate various steps in the process

Indicate whether the statement is true or false

Business

With reference to message transmission, in which case is the reception of the message normally high?

A. When a sales pitch is given by a sales representative to a potential client B. When the message is communicated through mass media C. When the message is cluttered by noise D. When the message is communicated through newspapers or television

Business