_____ can be copyrighted
A. Dramatic works B. Architectural works
C. Software-related works D. All of the above
D
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A company makes several different kinds of shampoo, but it did not have a dandruff shampoo designed for women until it added Pro-Women antidandruff shampoo. This is an example of a(n) ________
A) downward line stretch B) upward line stretch C) cannibalization strategy D) filling-out strategy E) product line contraction
Ideas are more interesting and appealing if they are expressed from the sender's viewpoint
Indicate whether the statement is true or false
Answer the following statement(s) true (T) or false (F)
1. A hypermarket is basically a very large superstore. 2. Avon uses non-store retailing. 3. Traditional retailers are found in the entry phase of the wheel of retailing. 4. Supply chain management is the process of managing the flow of materials, parts, work in progress, finished goods, the return of goods, and information by coordinating the activities of all organizations in the chain. 5. Physical distribution by water (barges and cargo ships) is the lowest cost method.
A strong brand has a unique and distinct identity.
a. True b. False