A company seeking to build brand awareness through repeated exposures of the same ads is using the concept of high:
A) frequency
B) continuity
C) exposure
D) reach
A
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A general-equilibrium model is a model in which
A. all key macroeconomic variables are endogenous. B. more than one key macroeconomic variable is exogenous. C. only one macroeconomic variable is exogenous. D. none of the key macroeconomic variables are endogenous.
Responding to information overload includes which of the following?
a. Ask for help if you need it, and delegate work if possible. b. Recognize that someone is busy, and ask to talk to her later. c. Ask a friend to come over later since you have work to complete. d. Turn off the stereo and television when a friend is talking. e. All of the above.
Advertisements that promote goods and services are called advocacy advertisements.
Answer the following statement true (T) or false (F)
_____ is the amount of time and effort a buyer invests in the search, evaluation, and decision processes of consumer behavior.
A. Economic value B. Involvement C. Opportunity cost D. Temporal cost E. Perceived level of personal risk