What is branding, and why is it a very important concept for organizations?
What will be an ideal response?
A satisfactory answer would articulate what a brand is; a better answer would refer to branding, providing examples and evidence of familiarity with some specific branding exercises. An outstanding answer would provide data on a specific case such as Nike, and question the contradiction between the branding positioning and the social reality that lies behind it.
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____ is a technique used to help groups generate multiple ideas and alternatives for solving problems.
A. Groupthink B. Big Data C. MBO D. Brainstorming E. Framing
If an offer does not state a time for acceptance, it is valid:
A. for 10 days from the day the offer is made. B. for a reasonable time, which depends on the circumstances of the offer. C. for 20 days from the day the offer is received by the offeree. D. until the offeree accepts it.
While blogging is publishing text and other visual material, _____ is publishing sound and video.
A. hosting B. posting C. crowdsourcing D. podcasting
A company had the following purchases and sales during its first year of operations: PurchasesSalesJanuary:10 units at $1206 unitsFebruary:20 units at $1255 unitsMay:15 units at $1309 unitsSeptember:12 units at $1358 unitsNovember:10 units at $14013 unitsOn December 31, there were 26 units remaining in ending inventory. Using the periodic FIFO inventory costing method, what is the value of cost of goods sold? (Assume all sales were made on the last day of the month.)
A. $3,270. B. $5,130. C. $8,670. D. $5,400. E. $3,540.