Which of the following was the original purpose of the Internet?
A. to provide a network that would allow businesses to connect with consumers
B. to link large mainframe computers on different college campuses
C. to develop a military communications system that could withstand nuclear war
D. to enable government agencies to track civilian communications
Answer: B
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The VALS2™ group that has the highest degree of resources and innovation is termed the ________. This group is concerned with social issues and is open to change
A) Believers B) Strugglers C) Innovators D) Makers
Studies show that the convenience of shopping carts can be a "secret weapon" to getting customers to buy more–even in stores that normally do not use carts
Indicate whether the statement is true or false
A major advantage of the target costing approach to pricing is that target costing
a. allows a company to analyze the potential profit of a product before spending money to produce the product. b. is not dependent on customers' quality versus price decisions. c. identifies unproductive assets. d. anticipates the product's profitability midway through its life cycle.
Mammoth Foods, a major agricultural corporation, recently purchased MJS Organic Foods Co. MJS was established six years ago and has become a major supplier to restaurants in the northeastern United States. The organic herbs, vegetables, and fruit market is expected to have a double-digit growth rate over the next decade. Under the Boston Consulting Group (BCG) Growth-Share Matrix, MJS would most likely be classified as a ________.
A. dog B. star C. problem child D. top gun E. cash cow