An important difference between the introduction for an informative versus a persuasive speech is the way you

A. gain and maintain audience attention.
B. establish source credibility.
C. forecast organization and development of your topic.
D. state your purpose.


Answer: D

Communication & Mass Media

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BRIC nations, as opposed to MIST nations,

a. Are no longer the economic engines of global growth b. Are powerful brokers in the global economy c.Include the nations of the Pacific Rim d.Are responsible for more than 33% of global ad revenue

Communication & Mass Media

Because listeners have a tendency toward selective attention, speakers must be sure to __________.

A. provide clear supporting material for listeners B. use several visual aids C. use animated gestures and facial expressions to entertain them D. motivate listeners to pay attention

Communication & Mass Media

The two processes for interpreting messages are denotation meaning and connotation meaning.

Answer the following statement true (T) or false (F)

Communication & Mass Media

The use of space by human beings is called proxemics

Indicate whether the statement is true or false

Communication & Mass Media