A crisis plan should be prepared as a guideline rather than as a heavily detailed process:

a. because managers want discretion in ordering specific actions.
b. because it is easier for everyone to remember guidelines than details.
c. for ease of recall and flexibility.
d. because crises are never so specific that details can be thought of beforehand


C

Communication & Mass Media

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________ refers to the perceived character, intelligence, and goodwill of a speaker.

A. Pathos B. Ethos C. Logos D. Mythos

Communication & Mass Media

Which of the following shows did Dan Quayle criticize as being a mockery to fathers because the lead character had a child without being married?

A. Sanford and Son B. Murphy Brown C. Maude D. Roseanne

Communication & Mass Media

Which ethical position argues that a behavior is valid if you’re willing to apply it universally?

a. Judeo-Christian perspective b. categorical imperative c. utilitarianism d. the Veil of Ignorance

Communication & Mass Media

David sees Joe and says, ?Hey Joe. I just don?t know what to do

I?ve got a term paper in Johnson?s class, a group project in marketing, my boss wants me to work overtime this week, and now Mary is after me to go visit her parents over the weekend.? Which of the following would be an appropriate paraphrase of content to David?s statement? A) Well, obviously, you?ve got to decide on your priorities. B) So, what are you going to do? C) Mary wants you to meet her parents? D) You sound like you have a lot of demands on your time, Dave.

Communication & Mass Media