What was one of the most important lessons learned from the Lights in the Night campaign? Provide an example from the case.
What will be an ideal response?
One of the most important lessons from this campaign is to anticipate what could go wrong and have a plan. For example, because of copyright restrictions about background music, some of the most spectacular and most viewed videos about the lanterns were taken down from YouTube. In contrast, local media outlets WOODTV 8 and WZZM 13 “official” videos each had under 3,000 views showing that we are all content creators, and that user-generated content plus personal connections were far more valuable creating word-of-mouth public relations than those generated via traditional media channels, digital, or otherwise. Had 8ThirtyFour not followed alerts and performed searches for new user-generated media every few hours we would have likely missed some of the most beautiful (and yes, illegal), meaningful, and heart-tugging media involved with this event.
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Susan meets Bryant on an online dating website. They e-mail back and forth until Susan feels comfortable with Bryant; she especially enjoys his use of emoticons. She agrees to speak with him on the phone, and she finds herself liking him more and more. Bryant is soft-spoken and quick to laugh, and he gives Susan plenty of time to state her opinions without interrupting. Even though Susan and Bryant have yet to meet, they have discovered which principle of nonverbal communication?
A. Nonverbal communication is present in most communication contexts. B. Nonverbal communication metacommunicates. C. Nonverbal communication is usually trusted over verbal communication. D. Nonverbal communication serves multiple functions.
People in New York walk closely together is an example of which of the following elements of nonverbal communication?
A) Olfactics B) Kinesics C) Haptics D) Proxemics
A(n)__________ is when a person or institution decides to issue no statements and declines news media questions, despite public interest
Fill in the blank with correct word
What is a coordinate idea in regard to outlining?
A) ideas that have equal value in a speech B) ideas that support more general or more important points in a speech C) both A & B D) none of the above