Sanguine Services is a small company that uses a marketing strategy in which its limited resources are employed to target a large share of two small market segments. Sanguine most likely uses which of the following marketing strategies?

A) individual marketing
B) one-to-one marketing
C) mass marketing
D) concentrated marketing
E) trigger-based marketing


D

Business

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Internet interventions are designed to combat negative word-of-mouth communications

Indicate whether the statement is true or false

Business

Walmart, Costco, and Southwest Airlines serve customers who want reliable, good-quality products or services that are also reasonable and easily available. These companies are all known for pursuing a value discipline known as ________

A) operational excellence B) customer intimacy C) product differentiation D) product leadership E) focus

Business

A company had beginning inventory of 10 units at a cost of $20 each on March 1. On March 2, it purchased 10 units at $22 each. On March 6 it purchased 6 units at $25 each. On March 8, it sold 22 units for $54 each. Using the FIFO perpetual inventory method, what was the cost of the 22 units sold?

A. $450 B. $520 C. $490 D. $570 E. $470

Business

Which of the following is NOT true of CAPP?

a. It refers to computer-aided process planning (CAPP). b. It uses computer technology to assist in planning manufacturing processes. c. It provides a link between product design and manufacturing. d. It enables the manufacturer to identify the right target market.

Business