The marketing manager doesn't need to understand the basics of promotion since sales is separate from marketing.
Answer the following statement true (T) or false (F)
False
The proliferation of outsourcing of marketing communications and separation of sales from marketing do not absolve the marketing manager from the need to understand the basics of promotion so that the agency's contributions, as well as those of the sales force, can be properly integrated into the marketing planning process.
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According to the Dainton and Zelley textbook, too much ______ might exacerbate tensions between two groups in a workplace.
A. communication B. cohesion C. out-grouping D. retrograde socialization
During the year, Cathy received the following:
• Dividends of $4,000 from Lindsay Corporation. Cathy's father owned the stock and directed the corporation to send the dividends to Cathy. • A car worth $30,000 for being the 1,000th customer at a car dealership. • $5,500 cash gift from her uncle. • $10,000 inheritance from her grandmother. What amount must Cathy include in gross income? A) $30,000 B) $34,000 C) $39,500 D) $49,500
The Federal Trade Commission has enacted a federal regulation that prohibits the holder in due course concept from being used against consumers
Indicate whether the statement is true or false
Internal equity pay comparison is
A. the primary administrative tool organizations use in choosing a pay level. B. determined using market pay surveys. C. influenced primarily by an organization's choice of pay level. D. more likely to influence the decisions of applicants to accept job offers than external equity pay comparison. E. focused on what employees within the same organization but in different jobs are paid.