The Dove Campaign for Real Beauty _____

A) directly promoted the company's beauty-care products
B) was based in research
C) sought to correct erroneous media messages directed to young women
D) B and C
E) All of the above.


Answer: D

Communication & Mass Media

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In Dell Hymes’s ethnography of communication, a speech event refers to

a. occasions within a speech community when people talk b. a specific speech activity that takes place in a speech situation c. the setting where speech activities occur d. styles of speech used in specific situations e. a group of people who share a common language

Communication & Mass Media

Eddie created a new theme with his PowerPoint™ slides at each main point. Visually, it was very

interesting and unique. However, his instructor commented that the use of ___________ would be more effective for the goal of his presentation. A. contrast B. proximity C. alignment D. repetition

Communication & Mass Media

Encyclopedias, dictionaries, directories, atlases, almanacs, yearbooks, books of quotations, and biographical dictionaries are examples of reference resources

Indicate whether the statement is true or false

Communication & Mass Media

During a job performance review, your boss tells you that you are honest, fast, and reliable. What kind of cognitive schemata is your boss using in the feedback?

a. personal constructs. b. attributions. c. prototypes. d. scripts.

Communication & Mass Media