A telemarketer calls and says, "The Lexus is the best car on the road. Would you say you strongly agree, agree, disagree, disagree strongly, or are neutral?" What is this telemarketer doing?
a) increasing cognitive dissonance
b) using a Likert scale to survey attitudes
c) enticing you to use the self-serving bias
d) increasing the likelihood of using the fundamental attribution error
ANS: b, pp. 607-608, C/A, Difficulty=2
B
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