What are the two most trusted sources of brand information?
What will be an ideal response?
Answer: Recommendations from friends and family and online customer reviews.
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What are the three primary IT functions that must be separated?
A computer-based system for continually gathering internal and external information is called
A. marketing research. B. a marketing information system. C. market segmentation. D. market targeting. E. market programming.
When the least desirable credit risks are the ones most likely to seek loans, lenders are subject to the
A) moral hazard problem. B) adverse selection problem. C) shirking problem. D) free-rider problem. E) principal-agent problem.
Which of the following is a reason for diminishing liquidity in modern corporations?
A) Just-in-time inventory programs. B) Better utilization of cash via computers. C) Increased use of point-of-sale terminals. D) All of the options are reasons for diminishing liquidity.