Which of the following is a posttesting technique used by telephone survey or personal interview to determine whether a person remembers seeing an ad during a specified period without giving the person the name of the brand?
A) unaided recall
B) attitudinal measure
C) pulsing
D) gross rating points (GRPs)
E) corrective advertising
A
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Closed database architecture is
a. a control technique intended to prevent unauthorized access from trading partners. b. a limitation inherent in traditional information systems that prevents data sharing. c. a data warehouse control that prevents unclean data from entering the warehouse. d. a technique used to restrict access to data marts. e. a database structure that many of the leading ERPs use to support OLTP applications.
The error that results when the particular sample selected is an imperfect representation of the population of interest is called nonrandom sampling error
Indicate whether the statement is true or false
If a corporation is authorized to issue 1,000 shares of $5 common stock, it is said to have $5,000 of common stock outstanding.
Answer the following statement true (T) or false (F)
The following beginning and ending balances were drawn from the records of Allen Co. BeginningEndingEquipment$350,000 $275,000 Accumulated depreciation 175,000 100,000 If Allen Co. sold equipment that had an original cost of $175,000 and accumulated depreciation of $75,000 for $62,500, how much did Allen pay for new equipment?
A. $25,000 B. $100,000 C. $250,000 D. $12,500