The class cliff describes a seemingly invisible barrier that prevents women from moving up into senior management and leadership positions
True
False
ANS: True
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Cohort analysis has studied and classified the demographic characteristics of people so they can be targeted for marketing and other communication efforts based on
A) the company they work for or organization they belong to. B) the industry in which they or their family members work. C) the generation to which they belong based on when they were born. D) the region and type of housing in which they live.
PR Social media content should be created with a view of selling a product, not building relationships and starting conversations
Indicate whether this statement is true or false.
Which of the following is an example of genderneutral language?
a. spouses b. housewife c. congressman d. fireman
Larry never has anything good to say about any idea generated during group meetings. Because of Larry's negativity, the group has not made much progress toward its goal. In this group, Larry represents the __________
a) follower b) recognition seeker c) evaluator-critic d) blocker