A conceptual model becomes a theoretical model when:
A. a literature review and the available secondary data are inadequate to suggest strong candidates for explaining dependent variables of interest.
B. the independent variables identified in the model are constructs.
C. the dependent variables identified in the model are constructs.
D. a literature review or an exploratory research is sufficient to support the model's pictured relationships between variables.
E. a full-scale study is likely to cost more than an exploratory study.
Answer: D
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