_______________ is digital advertising that matches the appearance and purpose of the content in which it is embedded.
A. Native advertising
B. Institutional advertising
C. Comparative advertising
D. Content advertising
E. Advocacy advertising
Answer: A
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Local marketing reflects a growing trend called macromarketing
Indicate whether the statement is true or false
Costs that change in relation to volume changes, but not in direct proportion to those changes, are known as:
a. Variable costs. b. Semivariable costs. c. Fixed costs. d. Curvilinear costs.
Regarding the chapter’s strategic planning model, strategic premises are developed on the basis of ______.
a. an environmental assessment b. an internal audit c. the organization’s most comprehensive vision d. key performance indicators
Ken Blanchard says that the key to developing people is to:
A) focus on catching them doing something right B) give them a clear path to follow for their careers C) mentor them closely for many years D) make sure they're in jobs that fit their skill sets E) use both internal and external rewards