Which of the following is assumed by the uses and gratification theory?
a. Mental processing depends on analysis and reflection.
b. Most opinion leaders are members of active publics.
c. The flow of influence can be either upward or downward.
d. Consumers have options for satisfying their needs.
d. Consumers have options for satisfying their needs.
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In quantitative research, researchers use numbers to represent amounts, frequencies, degrees, values, or intensity.
Answer the following statement true (T) or false (F)
Every organization, public or private, profit making or nonprofit, must be keenly aware of the influence of its primary publics. Indeed, the organization can exist only with their permission
Indicate whether the statement is true or false
Which conflict style is primarily nonconfrontational?
a. compromising b. accommodating c. avoiding d. competing
A speech consisting of a story or a series of short stories should use the circular pattern of arrangement.
a. true b. false