When attacked, older and larger firms tend to respond more quickly, but their responses are often more predictable.
Answer the following statement true (T) or false (F)
False
Older and larger firms may have more resources and a repertoire of competitive techniques they can use in a counterattack. Large firms, however, tend to be slower to respond. Older firms tend to be predictable in their responses because they often lose touch with the competitive environment and rely on strategies and actions that have worked in the past.
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