. The ______ approach to CVP involves identifying and promoting all the benefits of your product or service relative to the competition and recognizes your offering is unique and different from others in the market.

a. all-benefits
b. points-of-difference
c. resonating-focus
d. product-market fit


b. points-of-difference

Business

You might also like to view...

Making an unplanned purchase is an example of limited problem solving.

Answer the following statement true (T) or false (F)

Business

Current assets divided by current liabilities is known as the

A) profit margin. B) current ratio. C) working capital. D) capital structure.

Business

Today's large, progressive wholesalers have successfully reacted to rising costs by ________

A) relocating to low-rent, low-tax areas B) investing in information technology systems C) investing less money in expensive machinery D) reducing their markup rates E) reducing promotional activities

Business

The term used to describe the overall impression you continue to build throughout your career is your "professional ________."

A) ?communication B) ?brand C) ?resume D) ?style

Business