Describe what customer spotting is, its purpose, and the three approaches for obtaining information by means of customer spotting.
What will be an ideal response?
Customer spotting is the process of locating the residences of customers for a store on a map and displaying their positions relative to the store location. The addresses for locating the customers' residences usually are obtained by asking the customers, recording the information from a check or Internet channel purchase, or collecting the information from customer loyalty programs. The data collected from customer spotting can be processed in two ways: manually plotting the location of each customer on a map or using a geographic information system.
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Underapplied overhead occurs when the balance in the Manufacturing Overhead Control account is:
A. less than the balance in the Applied Manufacturing Overhead account. B. equal to the balance in the Applied Manufacturing Overhead account. C. less than the balance in the Finished Goods Inventory account. D. greater than the balance in the Applied Manufacturing Overhead account.
What is a classic mistake made by entrepreneurs when making the investment pitch?
a. Knowing their audience too well b. Building hand-offs into the presentation c. Reading the presentation slides d. Asking the potential investors a question
Illegal acts by either employers or unions that deny employees their rights and benefits are called
A. discrimination complaints. B. violation and resolve charges. C. unfair labor practices. D. representation charges.
In a _______________ economy both private sector enterprise and the government are involved in making production and investment decisions and the ‘animal spirits’ of private companies are moderated by government regulation to protect the vulnerable in society as well as the environment.
(a) Free enterprise (b) Socialist (c) Market socialist (d) Mixed