The sale of programs to local stations on a market-by-market basis is

A. syndication.
B. carrying.
C. clearing time.
D. reciprocation.


Answer: A

Communication & Mass Media

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According to your textbook, brainstorming is especially helpful when you are having trouble

A. determining the specific purpose. B. phrasing the central idea. C. analyzing the audience. D. determining the general purpose. E. choosing a speech topic.

Communication & Mass Media

Saul is part of a group that has members from different racial/ethnic backgrounds, different generations, different genders, and different socioeconomic statuses. This group would be classified as

A. unique. B. homogeneous. C. impossible. D. heterogeneous. E. complex.

Communication & Mass Media

John uses vocabulary that most of his colleagues don?t understand in order to appear more

intelligent. What John is doing is an example of ________. A) manipulation B) rigidity C) superiority D) detachment

Communication & Mass Media

Which of the following is not one of the five stages of listening?

a. receiving b. attending c. effort d. evaluating

Communication & Mass Media