Type can be divided into two major groups: serif and san serif. A serif is
a. a small extension at the end of a stroke of type
b. another word for boldface type
c. an indication of the baseline of the typeface
d. a measure of the size of the type
A
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Identify three possible sources of information for a speech you are developing. How do these sources
enhance your speech? What will be an ideal response?
As a PR practitioner, why should you study scholarly theories? How can a solid understanding of systematic research help you develop an effective PR campaign?
What will be an ideal response?
_____ is the process by which media consumers submit to particular understandings put forth by the media, seen most clearly in how society understands masculinity and femininity through mediated images
a. Hegemony b. Mass media effect c. Agenda setting d. Cultivation theory
Adam wants to know if his ad for the local city council candidate is more persuasive if the candidate attacks his opponent or focuses on his own political agenda. In order to test this, Adam could use:
a. a survey b. likert-scales c. an experiment d. a direct comparison