The ________ approach views media communication as a process that moves from one source to many receivers
a. mass media effects
b. linear model
c. uses and gratifications
d. cultivation
Answer: b
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Answer the following statements true (T) or false (F)
1. The “essence” of charismatic leadership, according to one team of researchers who studied the speaking of former presidents Bush and Clinton, may be the presence of emotional contagion. 2. Studies show that in a debate, nonverbal signs of disapproval from the listening opponent, such as sighing or rolling eyes, will damage the credibility of the speaker. 3. According to the elaboration likelihood model, the more likely a listener is to focus on the issues, the less likely it is that he or she will be influenced by the delivery (nonverbal behavior) of the speaker. 4. Modeling theory assumes that when a person “picks up” something from a media idol, such as a hairstyle, the person is rewarded in some way for modeling that hairstyle. 5. Research shows that very frequent media consumers are more likely to be dissatisfied with their bodies than infrequent media consumers.
The argument asserting that something must be true because many people believe it is true is
the type of fallacious reasoning known as ________. Fill in the blanks with correct word
Broader efforts that include the information gleaned from general online resources, some more specific text, or online resources require very less time.
Answer the following statement true (T) or false (F)
Which pattern is well suited a speech in which the goal is to achieve understanding or agreement rather than overt action?
A. Chronological pattern B. Spatial pattern C. Cause-effect Pattern D. Problem-solution pattern E. Topical pattern