List four myths associated with data mining
What will be an ideal response?
• Data mining provides instant, crystal-ball-like predictions.
• Data mining is not yet viable for business applications.
• Data mining requires a separate, dedicated database.
• Only those with advanced degrees can do data mining.
• Data mining is only for large firms that have lots of customer data.
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The introduction of a business report should
A) discuss your conclusions or recommendations. B) include all of your information sources. C) carry the full weight of your message. D) help readers understand the context of the report. E) propose a solution.
A logo can be all of the following except:
A) Word Mark B) Non-word Mark C) Brand symbol D) Brand equity E) Trade Mark
An example of behavioral tracking is ____.
A. product sales histories B. test market results C. supermarket scanner data D. survey findings
Calculate the contribution margin ratio. (Round your answer to two decimal places.)
Peeler's Smoothie Company has provided the following information:
A) 120%
B) 20%
C) 45.45%
D) 54.55%