Which of the following is true regarding retail buying?
A. Persuasive salespeople, not buying committees, are the key influencers in the buying process.
B. Retail buyers make most purchases as modified rebuys.
C. Buying committees, instead of individual retail buyers, may make the decisions.
D. Most retail buyers see themselves as purchasing agents for their suppliers.
E. None of these answers is correct.
Answer: C
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