Public relations instructor and consultant Don Bates maintains that everything written for PR purposes must include what element?
a. 5 Ws and H
b. compelling headline of 20 letters or less
c. concrete call to action
d. boilerplate
c. concrete call to action
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How can you know when a viral news story is worth covering?
A. when a topic “trends” on social media B. when someone close to you shares a story with you C. when audience interest aligns with traditional news values D. when you have a personal interest in the topic
Speeches of introduction that are flowery and elegant
a. help to impress audiences b. exhaust audiences and defeat the purpose of the speech c. have little effect upon listeners d. prepare the audience positively for a speaker’s remarks
Organizational values are evidenced in thematic and tactical communication rules, stories, and myths
Indicate whether this statement is true or false.
Colleen and her family decide that their budget is too tight to afford a summer vacation. Instead, the family visits free concerts in the park, takes day trips to nearby zoos, and spends time in the neighborhood pool. Which of the following does this situation describe?
a. staycation b. ecotourism c. conservation d. virtual tourism