Rajesh is an expert on gene splicing, and he has been asked to give a talk to some undergraduate communication students. His talk is filled with complicated technical jargon that the audience won’t be familiar with. Rajesh is setting up the possibility that ______.
a. his audience will perceive him as biased
b. his audience will fail to focus on the message
c. his audience will judge him too soon
d. his audience will not perceive him as credible
b. his audience will fail to focus on the message
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In comparison to sales promotion and personal selling, advertising is more effective at moving customers to take action
Indicate whether the statement is true or false
Which of the following statements about contests and sweepstakes is true?
A. Contests depend on luck, and participation is free. B. Contests are generally effective tools for creating long-term relationships with customers. C. Sweepstakes are promotions that require participants to exhibit some skill. D. Sweepstakes usually draw about ten times more participants than contests. E. Contests and sweepstakes are not useful for creating interest and publicity.
If a salesperson says, "This is a great car and it's really fun to drive," but the car turns out to be a lemon, the salesperson has committed fraud.
Answer the following statement true (T) or false (F)
Compare and contrast the roles of top managers and middle managers
What will be an ideal response?