Jacob, a marketing manager, is determining if the company budget allows for advertising a new product. Which criterion of decision making is he addressing?
A. product sustainability
B. legality
C. economic feasibility
D. ethicality
E. practicality
Answer: C
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Which of the following countries is a member of Mercosur?
A. China B. Paraguay C. Greece D. Panama E. Mexico
What type of marketing uses combinations of digital tools such as websites, online videos, e-mail, blogs, social media, mobile ads, mobile apps, and other digital platforms?
A. web marketing B. search marketing C. Internet marketing D. social media marketing E. content marketing
Constantly changing cognitive and behavioral efforts to manage specific external and/or internal demands that are appraised as taxing or exceeding the resources of the person is known as ______.
A. role conflict B. role imbalance C. work–life balance D. coping
Industrial groups that exist in foreign countries are _____.
A. owned and managed by the Securities and Exchange Commission B. organizations that tie together all the functions of production and sales from start to finish C. organizations that encompass firms involved in financing and marketing only D. privately held companies and the stock of such firms are not traded publicly E. led by the firm involved with manufacturing and distribution of products