In marketing terms, the care you receive when you visit your family doctor is an example of
A. a service.
B. a good.
C. a concept.
D. an action.
E. an idea.
Answer: A
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To comply with the SEC's overriding concern for investors, what are public relations practitioners allowed to do?
A) trade on insider information in unusual circumstances B) act only on public information when trading securities C) selectively provide historic stock information to investors D) can provide material information to celebrities before the general public
Which is a true statement about frames?
A. highlight some aspects of reality B. frames often compete against one another C. should tie into the values of the organization D. all of these
Tiffany's Dilemma ? Tiffany graduated from college and needed to decide where she wanted to work. She had several options. Her aunt Martha owned and operated a small business that she started about twenty years ago. Martha, an individual owner of her business, informed Tiffany that she could work for her. On one hand, Tiffany thought it would be a great opportunity to be able to work for her aunt, learn the business, and then run the business when her aunt retires. On the other hand, she also felt that she wanted something a little more challenging; a job where she could really use her education. Her other option would be to work for a company that a friend and her husband had started and jointly owned. It was a rapidly growing company with plenty of opportunity for advancement.
However, Tiffany had some reservations about this choice because she was not sure she wanted to work for friends. Her last option was to work for a large retail company, headquartered in Maryland, which had stores across the United States. ? After much consideration, Tiffany decided she didn't want an opportunity and a job because someone knew her. She wanted to prove how motivated and hardworking she was. Once she weighed all the advantages and disadvantages of her different options, she decided to work for the large retail company so that she could gain the most experience for herself. Refer to Tiffany's Dilemma. What would not be an advantage of Tiffany's aunt's business? A. Pride of ownership B. Retention of profits C. No special taxes D. Ability to be your own boss E. Unlimited liability
Sexual harassment requires proof of physical contact
Indicate whether the statement is true or false