As marketing manager for a newly created software company, Katrina is deciding whether or not to hire a company sales force. To make this decision, Katrina needs to consider whether or not
A. online advertising will work.
B. she will be able to find an effective supply chain manager.
C. her firm has a "hot" product.
D. her firm should attend trade shows.
E. having a sales force is worth more than it costs.
Answer: E
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Faulty assumptions may explain many pseudo con?icts
Indicate whether this statement is true or false.
If negotiators enter negotiation with a vague or incomplete sense of what they want to achieve, or realize later that what they thought they wanted from a negotiation is not what they really wanted or needed, this is an example of negotiators who fail to set clear ________.
Fill in the blank(s) with the appropriate word(s).
The adjusting entry for the expiration of prepaid advertising, originally recorded as an asset,
A) Advertising Expense - Debit; Prepaid Advertising - Credit B) Prepaid Advertising - Debit; Cash - Credit C) Advertising Expense - Debit; Cash - Credit D) Prepaid Advertising - Debit; Advertising Expense - Credit
The economic-buyer theory
A. includes psychological variables and social influences. B. says that most consumers do not know the economic value of the products they purchase. C. assumes that consumers always buy the lowest-price alternative. D. explains why people behave the way they do. E. is too simplistic to explain consumer behavior.