What are some of the problems with using secondary data?
What will be an ideal response?
Information may not be precisely relevant to information needs, timely, or original. The methodology for collecting the information may not be appropriate, and data sources may be biased. If the data are external secondary data, they are also available to competitors.
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Because requests for recommendations and references are ________, they can be organized using a direct approach
A) simple B) personal C) confidential D) risky E) routine
Psychographic segmentation involves grouping people in terms of their:
A) combined household income. B) age and income. C) attitudes, values, and lifestyle. D) psychological well being. E) gender.
The following list contains several items that appear on an income statement. 1 . Other revenue and expenses 5 . Net Income 2 . Income before taxes 6 . Operating revenues 3 . Income taxes 7 . Income from operations 4 . Operating expenses Select the choice that lists the items in the order they would appear on a multi-step income statement
a. 6, 1, 7, 4, 2, 3, 5 b. 7, 6, 1, 4, 2, 3, 5 c. 6, 4, 7, 1, 2, 3, 5 d. 6, 7, 4, 1, 2, 3, 5
A value proposition includes the whole bundle of benefits the firm promises to deliver, not just the benefits of the product itself
Indicate whether the statement is true or false