Hyatt Motors was preparing to release its latest car. To promote interest in the new product, the company first placed a set of posters in several public places with photographs of people expressing surprise

After a couple of weeks, the company replaced the images on the same posters with a picture of the car. A few weeks later, the company replaced the car images with a photograph of a famous actor driving the car. What type of mass media did the company use?
a. Advertisement
b. Announcement
c. Earned media
d. Owned media


A

Communication & Mass Media

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Paralanguage may be defined as the

A) nonverbal dimension of gesture. B) vocal, verbal dimension of speech. C) vocal, nonverbal dimension of speech. D) movements of the small muscles of the face.

Communication & Mass Media

Programming among multichannel carriers differs from broadcast television

True False

Communication & Mass Media

Waving goodbye to someone is an example of a(n) _________-.

a. regulator. b. illustrator. c. emblem. d. adaptor.

Communication & Mass Media

A census is a subset of the population

Indicate whether the statement is true or false

Communication & Mass Media