In his last two speeches, Lenny used a technique of grouping his specific information and offering it first, followed by his general explanation and statistics, then in the second speech, by giving his general explanation and statistics first, then

following with his illustrations. This technique is called _____.
a. recency
b. primacy
c. specificity
d. soft evidence


c

Communication & Mass Media

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A genre is

b. a dynamic system. c. a German word for category or type. d. a means of generalizing the characteristics of large groups of individual works from certain combinations of cultural materials and story patterns. e. a notion that has been around at least since Aristotle's writings in 384 B.C.

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Research from trade associations often has an industry purpose in mind. 2. Correlational research measures if one factor causes a change in another factor. 3. Interview research is particularly good at determining which one of the following? 4. Post-interview data should be reviewed by multiple reviewers. 5. Focus group research may be difficult to moderate.

Communication & Mass Media

Which of the following statements best defines the term phonology?

a. It refers to the implicit additional meaning people associate with a word. b. It is the study of a unique form of language spoken by a specific group of people. c. It refers to the sounds used to pronounce words. d. It is the study of word origins and root words.

Communication & Mass Media

The space or distance we maintain while communicating with others is called

a. proximity.
b. zone.
c. edge.
d. environment.

Communication & Mass Media