Within the context of the Freudian theory, explain how the laddering technique can be used
What will be an ideal response?
Shape, size, weight, material, color, and brand name can all trigger certain associations and emotions. A technique called laddering can be used to trace a person's motivations from the stated instrumental ones to the more terminal ones. Then the marketer can decide at what level to develop the message and appeal.
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Information must be timely to be relevant
a. True b. False Indicate whether the statement is true or false
A presentation that is a "stand alone" presentation, and can be read independently, is said to be a _____ presentation
A) ballroom B) boardroom C) back office D) interactive E) word-processed
Which if the following is not one of the dimensions of technological uncertainty?
a. Will there be side effects of the product and service? b. Will the new technology make ours obsolete? c. Will the delivery timetable be met? d. How fast will the innovation spread? e. Will the new product function as promised?
Mac Products Inc is considering the purchase of a new machine. The estimated cost of the machine is $30,000. The machine is expected to generate annual cash inflows over the next three years as follows: Year Annual cash flow 1 $25,000 2 $20,000 3 $15,000 The machine will be depreciated with no half-year convention over its three-year life using the straight-line method and is not expected to have
a residual value at the end of its useful life. The company considers income tax effects in all of its capital investment decisions. If the company's income tax rate is 35% and they desire an after-tax return of 14% on investments, the net present value of the new machine is: A) $8,965. B) $24,056. C) $12,338. D) $840.