Some research indicates that people are more inclined to do something because their friends and neighbors do it-for example, inoculate their children-than because their physician tells them to. Which principle of persuasion does this illustrate?

A. commitment
B. authority
C. social validation
D. scarcity


Answer: C

Communication & Mass Media

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Mike is a reflective learner. Which training application would work best to fit Mike's learning needs?

a. Allow ample time to complete work. b. Allow a limited time to complete work. c. Set learning objectives a little higher that realistically possible. d. None of the above training applications would fit Mike's learning needs.

Communication & Mass Media

What organizational pattern is used in a presentation on how to

lower car insurance premiums that covers the following advice: (a) Raise your deductible and save up to 30 percent, (b) Compare and contrast costs among insurers and save up to $500, (c) Check to see if you qualify for discounts, and (d) Report suspected fraud to your state's insurance fraud bureau?a. Memory aids b. Topical arrangement c. Problem-solution d. Comparison-contrast e. Stories and examples

Communication & Mass Media

If the receiver is focused on the possibility that earlier in the day s/he did poorly

on a math exam, internal noise will probably get in the way of shared meaning. Indicate whether the statement is true or false.

Communication & Mass Media

What is the difference between ethics and legality?

What will be an ideal response?

Communication & Mass Media