Discuss the advantages and disadvantage of using a combination of a written medium and a digital channel of communication
What will be an ideal response?
Answer: Advantages include the following:
• Allow writers to plan and control their messages
• Can reach geographically dispersed audiences
• Offer a permanent, verifiable record
• Minimize the distortion that can accompany oral messages
• Can be used to avoid immediate interactions
• Deemphasize any inappropriate emotional components
• Give recipients time to process messages before responding (compared to oral communication)
• Messages can be delivered quickly
• Can reach geographically dispersed audiences
• Flexibility of multiple formats and channels, from microblogs to wikis
• Flexibility to structure messages in creative ways, such as writing a headline on Twitter and linking to the full message on a blog
• Ability to link to related and more in-depth information
• Can increase accessibility and openness in an organization through broader sharing
• Enable audience interaction through social media features Ease of integrating with other media types, such as embedded videos or photos
Disadvantages include:
• Can be limited in terms of reach and capability (e.g., on Twitter you can reach only those people who follow you or search for you)
• Require Internet or mobile phone connectivity
• Vulnerable to security and privacy problems
• Are easy to overuse (sending too many messages to too many recipients)
• Create privacy risks and concerns (exposing confidential data; employer monitoring; accidental forwarding)
• Entail security risks (viruses, spyware; network breaches)
• Create productivity concerns (frequent interruptions; nonbusiness usage)
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The Lennon Company uses a standard costing system and a flexible budget. At a normal level of activity of 15,000 units and 45,000 standard direct labor hours, the standard direct labor cost would be $270,000 . During June, 44,050 hours were worked to produce 14,000 units at an actual direct labor cost of $352,000 . The direct labor efficiency variance in June was
a. $20,300 (U). b. $12,300 (U). c. $12,300 (F). d. $15,300 (U).
Leno Corporation operates in three different industries each of which is appropriately regarded as a reportable segment. Segment B contributed 30% of Leno Corporation's total sales. Sales for Segment B were $350,000 and traceable costs were $200,000 . Total common costs for all segments were $500,000 . Leno allocates common costs based on the ratio of each segment's sales to total sales. What should be the operating profit (loss) for Segment B?
a. ($10,000) b. $10,000 c. -$0- d. $150,000
The numbering system used in a company's chart of accounts:
A. Typically begins with balance sheet accounts. B. Typically begins with income statement accounts. C. Depends on the source documents used in the accounting process. D. Is the same for all companies. E. Is determined by generally accepted accounting principles.
Which of the following is a part of the FTC's policy about advertising:
a. advertising must be truthful and non-deceptive b. advertisers must have evidence to back up their claims c. advertisements cannot be unfair d. all of the other specific choices are correct e. none of the other specific choices are correct