TBS Bikes has recently introduced a series of bikes called Surami. The core positioning of TBS Bikes is "speed"
Surami is a five-gear bike, and apart from speed, the company promises to include other features such as safety, good performance, and pollution control features. This describes the ________ of the bike.
A) total customer cost
B) customer-perceived value
C) value-delivery system
D) value proposition
E) total customer benefit
D
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Teachers Credit Union has decided that tellers must rotate through a new weekend shift on Saturday afternoons because several of its financial competitors have recently begun to offer additional hours to customers. Teachers Credit Union is implementing a(n) ______ change.
A. radically innovative B. reactive C. adaptive D. proactive E. innovative
Open Sesame is a chain of Thai restaurants located in the western United States. The marketing manager has discovered that there is a growing demand for Spanish food, and the appetite for Asian food is declining. In the context of SWOT analysis, this information would be included under ________.
A. threats B. weaknesses C. strategies D. strengths E. opportunities
Discuss the consequences of the Class Action Fairness Act of 2005 on the plaintiffs and the defendants
What will be an ideal response?
The Health Care Reform Act is an amendment of the ________ Act
A) Consumer Product Safety B) Patient Protection and Affordable Care C) Medical Device Amendment D) Federal Trade Commission