A radio station was approached by an organization and was asked to publicize its products and services. Those products and services were promoted actively on the air by RJ Ben in between songs. Which term best describes this approach?

a) Media-sponsored event
b) Satellite media tour
c) Radio media tour
d) Web-sponsored event


a

Communication & Mass Media

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What is the CNN Effect?

A) news organizations going to 24 hour formats B) more brief headline stories C) the power of television to interest people in faraway issues D) Atlanta replacing Washington as the nation's news capital

Communication & Mass Media

All of the following questions will help you test the validity of your supporting material except:

a. Are the statistics valid? b. Is the source biased? c. Is the source identified and credible? d. Is the information recent? e. Is this enough information?

Communication & Mass Media

Choose a topic from the list provided. Construct an introduction for the Informative speech topic. Be

sure to include all the parts of the introduction. Note: Details can be fabricated for this question. Topic possibilities: backpacking, H1-N1 virus (Swine Flu), acid rain, water polo, or a celebrity . What will be an ideal response?

Communication & Mass Media

Two committee members make significantly different recommendations for the date and format of the company's annual employee picnic. In trying to decide which suggestion to support, you should listen to

a) hear. b) understand. c) remember. d) interpret. e) evaluate.

Communication & Mass Media