A company can use its brand to expand into new product types. This is known as a ________.
A. cobranding
B. franchise
C. category extension
D. store branding
E. brand association
Answer: C
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The Technology Acceptance Model predicts:
A. Whether a new system is needed? B. Whether the system will be adopted? C. Which type of smart phone will be more successful in the marketplace? D. When and how the system will be modified to induce acceptance?
If total institutions are said to cultivate negative power, then it could be said that polyphonic institutions cultivate _____________.
a. Liberty b. Hegemony c. Heaven d. Positive power
If you want to buy an expensive piece of furniture but can’t afford it, then you are not a ____________________ for that product.
Fill in the blank(s) with the appropriate word(s).
Lako Systems has implemented an idea from behavior modification in which they reward employees who are "caught" doing something well during training. This is known as a spot rewards program.
Answer the following statement true (T) or false (F)