The specific goal of a speech:

a. identifies the desired response a speaker wants from the target audience.
b. is to entertain, inform, or persuade.
c. is typically determined by the occasion of the speech.
d. indicates the general type of audience response that is expected if the speech is successful.


a. identifies the desired response a speaker wants from the target audience.
The specific goal (or specific purpose) of a speech is a single statement that identifies the desired response a speaker wants from the target audience. The general goal of a speech on the other hand is mostly dictated by the occasion of the speech.

Communication & Mass Media

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Communication & Mass Media

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a. advertising b. social media c. marketing d. public relations e. all of the above

Communication & Mass Media

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Communication & Mass Media

A well-organized speech helps audience members follow your ideas more easily and better understand what you have to say. How does good organization help the speaker?

A) Good organization helps the speaker stay on track, keeping the purpose and thesis in mind. B) Good organization guarantees that a speaker will accomplish their specific purpose. C) Good organization does not benefit the speaker. D) Good organization helps the speaker write a powerful thesis.

Communication & Mass Media