There is an ad for Levi's Warhol Factory X jeans in an issue of Vanity Fair magazine. The full-page ad highlights the Warhol images on the inside of the jeans. To which type of market is the advertisement targeted? Briefly explain your answer.
What will be an ideal response?
The advertisement is targeted towards the consumer market. The product is targeted towards twenty-something consumers who are image-conscious, which is the readership of Vanity Fair.
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You establish contact with others and build rapport with this level of communication:
A) small talk B) opinion talk C) information talk D) feelings talk
A word may have emotional or evaluative meanings beyond its dictionary definition. This refers to which one of the following?
A. Denotation D. Inflection B. Resonance E. Reflection C. Connotation
Projections show that the population is ________.
A. decreasing in Latin America B. increasing in Asia C. declining in most developing countries D. decreasing in Africa E. growing in most developed countries
Actions that a company should take to perform value chain activities more cost-effectively ordinarily will not be concerned with
A. striving to capture all available economies of scale and taking advantage of experience and learning-curve effects. B. adopting labor-saving operating methods. C. trying to operate facilities at full capacity. D. improving supply chain efficiency. E. over-differentiating so that product features exceed the needs of most buyers.