How does a loyal brand community support the positioning and branding of a small business? Provide an example to support your explanation
What will be an ideal response?
Student answers will vary. Creating a vibrant brand community among current and prospective customers can be a cost-effective way to reinforce loyalty and help spread the word to new prospects. Web browser Mozilla Firefox is able to compete with Microsoft's Internet Explorer in part because of its dedicated volunteer group of 10,000 programmers who work on its open source coding. Twelve fans of the brand felt so strongly about it they used two-by-fours and rope to hollow out a 30,000-square-foot impression of the brand's logo in an oat field outside Salem, Oregon!
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Which aspect of ethical climate is typified by the statement, “people are expected to comply with the law and professional standards over and above other considerations”?
A. caring B. instrumental C. independence D. law and code
The ECPA is a federal statute that ________
A) establishes that businesses are allowed to send spam e-mails as long as they do not lie B) rules that ISPs are not liable for the content transmitted over their networks by e-mail users and websites C) establishes that an e-signature is as effective as a pen-inscribed signature on paper D) makes it a crime to intercept an electronic communication at the point of transmission
Why do firms have more strategic variety in the growth stage of the industry life cycle?
What will be an ideal response?
Diane, who is seventeen years old, purchased an auto from Elvira on credit. Florence agreed to act as surety and signed a written surety agreement. At the time of purchase, Diane specifically asked Elvira about the condition of the car's motor and was
told that it had just been replaced with a new one and was in fine condition. This was blatantly untrue, because Elvira knew it was in terrible shape and would only last a short time. The auto has now stopped running and Diane refuses to make any more payments. Elvira is now proceeding against Diane and Florence. What defenses, if any are available to (a) Diane and (b) Florence?