Qualitative research
a. measures only the numbers of audience members.
b. attempts to find out why people chose to watch.
c. is the most generalizable to the population, especially when using focusgroups
d. have been the primary method of collecting ratings data the longest.
b
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If you self-disclose primarily to release tension or guilt, you are self-disclosing as a form of __________.
A. catharsis B. relationship building C. uncertainty reduction D. social presentation
Which of these is not an effective technique to handle a heckler?
A. Invite the heckler up to the platform to express his or her position. B. Build on common ground. C. Appeal to fair play. D. Establish a tone of reasonableness. E. Suggest continuing the conversation later.
Shondra's speech will help her audience learn how to plant a rose garden. What strategy should she use?
A. persuasive B. entertaining C. informative D. forensic
The following tends to take either a quantitative or (more often) a qualitative approach, but with the primary focus on advocating some form of social change
a. Scientific research b. Humanistic research c. Critical research d. Communication research