Which of the following is a benefit of multichannel promotional strategies that blend traditional promotional activities with online buzz building activities?
A) Online buzz building activities are clearly effective.
B) Marketers have more opportunities to convert customers.
C) Marketers can more easily control the brand message.
D) It is easy to measure the results of online buzz building activities.
E) Budgeting for mutlichannel strategies is more straightforward than for single channel strategies.
B
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The primary reason for the success of PetSmart may be that the company has:
A) invested in pet hotels, which is a rapid growing market B) expanded their retail operations C) modified the products and services they sell to match the changing trends D) multiple brands of products for pet owners
The demand for many business goods tends to change more slowly than the demand for consumer goods
Indicate whether the statement is true or false
Marionette receives an offer to produce 5000 dolls for a special event. This is a one-time opportunity during a period when the company has excess capacity. What is the minimum sales price the company should accept for the order?
Marionette Company manufactures dolls that are sold to various distributors. The company produces at full capacity for six months each year to meet peak demand; the manufacturing facility operates at 70% of capacity for the other six months of the year. The company has provided the following data for the year:
A) $15
B) $40
C) $20
D) $25
List two reasons why customers appreciate SSTs
What will be an ideal response?