What does the theory of cultural proximity propose?

What will be an ideal response?


ANS: Cultural proximity is the desire for cultural products as similar as possible to one's own language, culture, history, and values. Language and culture seem more important than geography in the media world. People tend to look for TV programming, Internet sites, and music that are culturally proximate.

Communication & Mass Media

You might also like to view...

Sexual harassment includes sexually demeaning or offensive communication, such as circulating sexually explicit messages and jokes via email, posting sexual images in staff rooms, or making sexually demeaning comments about a coworker

Indicate whether the statement is true or false

Communication & Mass Media

According to Ralph Nichols, the "father of listening research,"

a. "People feel flattered, important, and special when you remember their name." b. "Effective paraphrasing requires mindful listening." c. "The difference between the almost right word and the right word is really a large matter—‘tis the difference between the lightning bug and the lightning." d. "Words do not have meaning; people having meaning in words." e. "We must always withhold evaluation until our comprehension is complete."

Communication & Mass Media

Organizational culture reflects the shared realities in the organization and how these realities create and shape organizational events

Indicate whether this statement is true or false.

Communication & Mass Media

The most obvious example of an industry that utilizes prefabricated groups is the fast-food industry

Indicate whether this statement is true or false.

Communication & Mass Media